To make it easier for brands and advertisers to promote
their products on its platform, Pinterest
is rolling out new features. For quite some time now, the firm has been
focusing on e-commerce and the introduction of these tools is its latest
initiative to grow online shopping and advertising on the site.
The first one is a new “slideshow
for collections” feature. It will automatically extract items from
retailers’ catalogues and turn them into a “collections ad”. According to
Pinterest, this tool will help advertisers produce video-like content tailored
to individual users more easily. The goal is to encourage shoppers to purchase
more items at one go. The firm advances that buyers on its platform have 85%
bigger baskets than on others and spend twice as much money per month. Since
they will be browsing more than one product at a time via the slideshow
feature, it is likely that they are going to make more purchases.
Another tool is called “merchant details”. This
allows brands to showcase their values and worth on their profile. They can put
forward qualities such as “responsibly sourced” and “inclusive”. Moreover,
companies can highlight communities, like “Women-owned” and “Black-owned” that
they are part of. Keep reading to learn more about Pinterest’s
newly-added features.
Photo credit: kirstyfields from Pixabay
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