For quite a while already, TikTok has been investing into the e-commerce sector to expand its
operations. For instance, earlier this year, it gave Shopify merchants the
opportunity to add a shopping tab to the profile. Now, it has announced more
collaborations and several other updates.
These plans were revealed at an online event by the firm.
During this, the company advanced how popular e-commerce has become on
its platform. Indeed, videos with the hashtag #TikTokMadeMeBuyIt have grown to
include 4.6 billion views. Moreover, it claims that its clips are better
positioned to push users from product awareness to action. It says that in
comparison to its competitors, its users are 1.7 times more likely to have
purchased items through the app.
As such, TikTok has introduced different ways via which it
can work with merchants. For instance, there is a direct integration and
full-service shopping solution where
the firm handles the complete process, including shipping. This option was
tested in Indonesia and it is now available in the UK. It also works with
third-party commerce partners who offer sellers essential back-end tools and
support. Moreover, TikTok
Shopping API allow businesses to integrate their product catalogues
directly on the platform which facilitates product discovery.
Photo credit: amrothman from Pixabay
TikTok is investing into e-commerce
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