As advanced in a previous article, TikTok has rolled out a trio of in-feed ad products for online
shopping. They are Collection Ads, Dynamic Showcase Ads (DSAs), and Lead
Generation. The first one gives brands the opportunity to drive traffic to
their websites and is particularly useful for things like limited-time deals,
seasonal sales and recent launches.
Dynamic Showcase Ads allow brands to market thousands of product
SKUs via personalised video ads.
These generate advertisements targeting specific audiences based on their
interests and commerce activities. TikTok offers a suite of DSAs that follow the
platform’s creative principles of offering clips with music and text overlays.
According to the firm, these drive higher click-through rates and conversion
rates.
With regards to Lead Generation, this is available within
in-feed video ads. Thanks to it, brands will be able to collect information
from TikTok users easily via online forms. This type of advertisement is most
effective for businesses that have longer sales cycles, like audio and
education. Moreover, to automatically connect a brand’s CRM to the app for a
lead-generation campaign, it has collaborated with Zapier and LeadsBridge.
The Shopping Head of Product of the video sharing firm,
Javier Irigoyen advanced, “The future of commerce on TikTok is a
shopping experience that allows brands of all sizes to tap into the enthusiasm
of our user base”.
Photo credit: motionstock from Pixabay
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