While previously, being an Amazon Prime member gave you the
opportunity to enjoy free deliveries, that will no longer be the case if you
are purchasing from Whole Foods.
This will be applicable as from the 25th of October.
The grocery retailer just sent an email to members last week
saying it will start charging a $9.95 fee on all home deliveries from its stores. The firm took this decision after
conducting a six-market test Boston, Chicago, Detroit, Manchester, NH,
Portland, ME, and Providence during the summer. It advanced that doing so will
allow it to sell groceries on the Web for the same price as in-store and it
would help cover the costs associated with the service, including investments
in equipment and technology.
However, if you wish to keep shopping online from Whole
Foods and do not want to pay for the delivery, you can choose to pick up the
order in-store or via curbside collection. Moreover, the chain will keep
offering free one-hour pickup for Prime members.
As expected, shoppers are unhappy about this decision since
they pay Amazon
$119 annually to enjoy such benefits and the e-commerce giant has been
diminishing the perks. They took to social media to express their emotions.
Photo credit: giant_biker0 from Pixabay
Whole Foods is eliminating free deliveries
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