In some areas, carrier billing has become
the only way for some customers to pay
online. Indeed, emerging markets are not as developed and those living there
may not have access to banking solutions. Nonetheless, they have a smartphone,
which means that they can use phone bill payment services. These are
increasingly being used to purchase multimedia products, especially items
related to entertainment. This represents a huge opportunity for mobile
operators and content developers. They have more options to expand their
target audience in underbanked regions.
Photo credit: Mohamed_hassan from Pixabay
Carrier billing helps unbanked customers
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