Considering that online shopping is set to
increase, eBay is trying to make
things easier for consumers. The marketplace is asking sellers in the UK to
make changes in their listings to make them more accessible.
Merchants have been requested to review the
way they list and describe products so that people with disabilities do not
experience difficulties to learn about the items on offer. To help them out,
the e-commerce giant has put forward
the following recommendations:
·
Avoid small font sizes,
·
Use plain language that is
descriptive,
·
Avoid light colours in text,
·
Avoid animations or keep them
simple.
eBay has taken this decision as part of an
initiative called Purple Tuesday. On the occasion, it put out a press release
saying that this day “is an international call to action focused on changing
the shopping experience for disabled people. It calls on organisations from all
sectors and sizes, to take decisive practical actions to meet the needs of
disabled customers”. The Chief Marketing Officer of eBay
UK said that this is an important move since their aim is to create economic
opportunity for all, and accessibility is a fundamental pillar of that. They
wish to constantly evolve and adapt their site to ensure that everyone is
included in the online shopping process.
Photo credit: 27707 from Pixabay
eBay is trying to make its site more accessible
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