According to a new study, Marks & Spencer has
been named the most popular supermarket for Christmas food in the UK.
The research
was conducted by experts at CasinoSites. They analysed Google search
data to discover which shop in the UK was the most searched for when it comes
to Christmas food. It was found out that M&S came at the first position
with an average of 34,000 searches a month.
The
supermarket company has 86 items ready to order for the holiday. These include award-winning
products such as the ‘Golden Blond Chocolate Star Christmas pudding’, and the
‘Perfect Turkey Joint’. These items won prizes in the Christmas taste awards
2021 and till now, the firm has already sold 51% of them.
A
spokesperson from CasinoSites advanced, “Christmas can be an extremely exciting
time, with many companies making a huge profit from this season. It is
interesting to see which supermarkets are winning the race to be the most
popular choice for Christmas food, and that some are taking over other
prominent shops”.
The second
most popular supermarket for Christmas food in the UK is
Sainsbury’s with 14,000 monthly Google searches and on the third position is Waitrose
with 13,000 searches. It was followed by Aldi which recorded 7100.
Photo
credits: RitaE from Pixabay
Marks &
Spencer sells award-winning Christmas products
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