As a
previous article has advanced, online grocery shopping has considerably
increased and this growth is here to stay. This change in consumer habits
implies that marketers must also introduce new ways to promote products. Check
out some trends that are shaping the digital industry.
Creative
sampling
In an era when most people used to visit supermarkets to purchase groceries,
firms adopted in-store sampling to introduce new products to customers. This
was the primary means via which emerging brands were marketed. However, with
the decrease in footfall, there are not many opportunities to do so. One
solution to this is to create sample packs for e-commerce. These combine
several complementary items together for complete meal solutions. For instance,
a bundle can consist of chicken and a newly-launched sauce to accompany it so that
customers will get a taste.
Digital
shelves
How do shoppers come across new products in stores? They stumble upon an item
that catches their interest in food aisles. You can create a similar
experience by mimicking that sort of interaction with digital shelves on e-commerce websites. This will enable a
feeling of exploration and discovery. In fact, research has shown that this
solution increases traffic and improves conversion to double sales.
Photo
credit: PhotoMIX-company from Pixabay
Use sample
packs to market new products
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