To make
shopping more convenient and to attract more customers, Walmart is
introducing more ways to shop online. It is rolling out more than 30
livestreaming events for the festivities. One of them will even involve the musician
Jason Derulo!
Throughout
the past years, the retail giant has been testing shoppable events on
different types of social media platforms. The first livestream was held in
December 2020 when it had a holiday shop-along. It also enlisted influencers to
host a spring beauty event on TikTok and there were others on Facebook and the
likes. Following their success, the firm has decided to focus on these and to
make them a bigger part of its digital strategy.
The artist
Jason Derulo will host an event that will kick off Cyber Week. This will be held
on Twitter and it will mark the platform’s first shoppable livestream.
Lasting approximately 30 minutes, it will highlight gift items across
categories, from apparel and seasonal decor to electronics. There will be special
surprise guests as well.
The Chief
Marketing Officer of Walmart, William White, said, “If you think about the
number of livestreams that we’ll be doing, the number of social commerce
partners that we have, we’re really building scale at this point”.
Photo
credit: Mohamed_hassan from Pixabay
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