As advanced
in a previous article, Walmart is introducing several strategies to ramp
up sales during the holiday season. For instance, it is rolling out more than
30 livestreams during which products will be showcased so that customers can
learn more about them before adding them to their shopping carts.
These
livestreams will help the retailer drive e-commerce sales and as an
expert advanced, they will strengthen Walmart’s brand, build an emotional
connection with shoppers and decrease the distance between inspiration and
purchase.
The firm
has introduced other techniques to make online shopping quicker. For instance,
it merged its two apps into a single one and in September, it collaborated with
the media company Meredith so that ads and contents become more shoppable. For example,
if someone sees an interesting recipe while browsing through the site
AllRecipes, they can choose to add all of the ingredients used to a virtual
grocery shopping cart. Thus, they do not have to waste time going to the
firm’s e-commerce website and choosing the ingredients one by one.
Additionally,
Walmart is expanding its third-party marketplace to offer customers quicker
deliveries when they buy products on the Web. It also offers the option to
pickup via curbside. Clients can benefit from several perks such as fuel
discounts and free home deliveries without a minimum purchase through Walmart+, the firm’s subscription service.
Photo
credit: OpenClipart-Vectors from Pixabay
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