Direct operator billing helps merchants expand their customer base

 

While direct operator billing allows more consumers to process microtransactions, this system is advantageous for many parties. Even digital content providers can benefit from this. This is because this payment technology works via telecommunication companies, which implies that developers can target more customers. Moreover, direct operator billing removes the need for a local presence, which means that sellers will have the opportunity to get into several markets at the same time without much effort. This would lead to higher conversation rates.

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Merchants can target more clients