As
advanced, SEO is an important tool for e-commerce merchants. Let’s look
at some of its concrete benefits.
More leads
SEO is one the best techniques to drive leads to your site. This has been
proven by several studies. For instance, according to a research by Outbrain,
search is the number one driver of traffic to content website. In fact, it is
over 300% more effective than social media. In a similar vein, 39% of all
e-commerce traffic are from search engine hits. In simple terms, thanks to SEO,
it is as if your business is directly in the face of those looking for it,
which means more opportunities to sell.
Lead
quality
However its role does not end here. Besides attracting visitors to your
website, SEO helps pre-qualify your leads. One of the problems with e-commerce
sites is that they receive clicks from people who are not ready to purchase or
who are not sure on whether your store will meet their needs. Simply clicking
on your product pages will not give them the information they need, nor will it
send them down your sales funnel. Thanks to search engine optimization, you can precisely identify what
people need, present that data to them and influence them to complete the
purchase.
Photo
credit: mohammed_hassan from Pixabay
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