This
article will look at some more benefits of SEO for e-commerce merchants.
More sales
It goes without saying that if you have more clicks from people interested in
your products, you will have better chances of making more sales and higher
profits. According to some research by Backlinko, search engine leads have a
14.6% close rate. When we look at the fact that the average conversion rate for
e-commerce stores is 2-4%, this is pretty impressive.
Authority
In the world of digital marketing and SEO, domain authority refers to
how trustworthy and respectable search engines think your website is. The more
authoritative a site is, the higher it will rank in search results. It also
means that clients will trust your site more. Search engine optimisation is the
most crucial tool for building authority. It helps you create a shopping
platform that people believe are reliable and that they want to visit.
Less
marketing spending
Research has shown that SEO has the highest long-term return on
investment (ROI) than other strategies. Technical SEO, including keyword
research and site speed fixes, produces an ROI of 117% and the percentage for
content-based one is 748%. These numbers demonstrate that you will not have to
spend a lot of money on marketing. Your strategy will pay for itself.
Photo
credit: Tumisu from Pixabay
Comments
Post a Comment