If you are
an e-commerce merchant, you must have heard of SEO. This is a very
important strategy since it helps generate higher quality leads and redirect
traffic to your online shopping website. Let’s look at what it is.
The short
form of Search Engine Optimisation, it is a whole set of strategies to
help enhance the quantity and value of search engine traffic that goes to a
website. The main goal is to improve the ranking of your shopping site so that
it appears higher in Google searches, thus increasing visibility, leads and sales.
You might
be thinking: “But I already have a large number of browsers. So, how can SEO
help me?”. Well, it targets better-qualified leads. As such, you attract
clients who are willing to make a purchase.
The term
SEO is an umbrella one. It involves several techniques since various ranking
signals determine the position of your website. These are page load speed,
mobile-friendliness, content relevance and quality, website and content
structure, domain name authority, user experience metrics, such as bounce rate,
page speed and time on page as well as backlink number and quality. According
to experts, the search engine to focus on is Google. This is because it
controls 92.27% of the global search engine market share.
Photo
credit: geralt from Pixabay
SEO
improves site rankings
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