E-commerce: why does carrier billing lead to higher conversion rates?

 

According to e-commerce merchants, adding carrier billing to their online payment solutions has several benefits. One of them is higher conversion rates. Why so? When using phone bill settlement services, shoppers just have to enter their phone number. There is no need to enter additional information or to create accounts. In contrast, bank or card-based payments ask them to disclose their credit card number, name and home address. As such, carrier billing offers a much smoother and faster checkout experience, which customers look for.

Photo credit: Memed_Nurrohmad from Pixabay


People look for a faster checkout experience


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