With
smartphones and tablets taking up such an important part of our life, mobile
commerce has become essential. Indeed, more consumers are using these
devices to browse for and shop products nowadays. As such, marketers are
thinking about new strategies for the upcoming years. A series of articles will
have a look at those.
Shoppable
links
During the pandemic, social media usage has considerably surged and to
capitalise on this, more firms are introducing shoppable links on their
content. Thus, both influencers and brands must take advantage of this since
most people are spending their time on these applications. According to
experts, in-app shopping is set to increase in 2022.
Visual
search
It is expected that visual search will grow exponentially. Let’s have a
look at the following scenario: You are walking on the street and you see
someone wearing an amazing outfit. You just have to take a picture with a
mobile device and just a simple search will tell you where to get it. Indeed,
nowadays, platforms are equipped with artificial intelligence and image
recognition
capabilities. As such, they can analyse each item of clothing being worn and
produce links of where you can buy it. Who would not want to take advantage of
this option?
Photo
credit: Geralt from Pixabay
More people
are shopping via social media
Comments
Post a Comment