This
article will look at more mobile commerce trends for 2022.
Real-time technology
During the pandemic and related lockdowns, features such as real-time
technology and two-way live became extremely popular. Users enjoy and have
adopted this type of engagement and many have integrated it into their life to
interact with both e-commerce and service brands without having to even leave
their home.
Bump offers
You must have seen these: you are on an online shopping platform and you
see a pop-up offer appearing on the website. This may contain an exclusive deal
or sales info. It is expected that in 2022, this will be mixed with SMS
marketing platforms. Many firms are offering bridge programs combining
their email and SMS systems. Currently, this trend is becoming very popular in
direct-to-consumer marketplaces and it will expand beyond that since it is
extremely effective and hyper-relevant.
TikTok
This is one of the fastest-growing and most downloaded apps right now and it
will continue to dominate the industry in 2022. Moreover, TikTok is one of the highest-ranked platforms when it
comes to consumer spending. As such, those looking to engage customers via
mobile need to focus heavily on the video-sharing app to increase their
following.
Photo
credit: nikuga from Pixabay
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