According
to several experts, SEO is the most effective marketing strategy for
e-commerce merchants. Let’s have a look at what the data says.
A study
advances that 68% of all online experiences start with a search query. 81% of digital
shoppers take the help of Google or some other search engine before making a
purchase. Many of these people do not have anything specific or a brand name in
mind. They do not know exactly what they are looking for.
SEO helps
your e-commerce website rank favourably in search engine results pages
(SERPs) and allows you to enjoy a higher level of traffic. The higher you rank,
the better your chances are of earning the most leads.
The Advanced
Web Ranking advances that websites in the top spots on SERPs have a click-through
rate (CTR) of more than 40%. This is the number and frequency of clicks that
your site gets when it appears on search result pages. If you are lower
on the page, you will receive fewer clicks. Studies advance that if you are on
the second page, it is as if your website does not exist since 95% of consumers
do not go beyond the first one. Additionally, SEO is considered to be more effective than paid
ads since it caters to all prospective customers.
Photo
credit: doki7 from Pixabay
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