The latest
trend in the world of e-shopping right now is social commerce. This is
not a new phenomenon. It has been around since 2015. However, it started
gaining traction during the outbreak and spread of the coronavirus pandemic.
Last year,
purchases processed via social media generated approximately $474.8 billion in
revenue. This represents an increase of 40% in sales. Since then, brands have
become more aware of the importance of these platforms and they have adopted social
commerce as a core asset in their strategy, at the same time, enabling an
omnichannel experience.
What is it exactly?
In simple terms, it is an amalgamation of social media and e-commerce: a
brand is going to use its social platforms for sales. Companies are leveraging
several channels nowadays. It can be Facebook, Instagram or TikTok. All
of these sites have made it possible for sellers to market and sell their
products.
Retailers
can market their items via various ways on these platforms. They can either
create their own small store or go through extensive marketplaces and in-app
Where-to-Buy campaigns that will help drive traffic to their online shopping
website. Since social commerce has proven that it is here to stay,
it is essential that brands focus their 2022 strategy on this.
Photo
credit: Geralt from Pixabay
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