Counter Culture Store is improving its e-commerce operations

 

Trying to make sustainable and ethical beauty brands more available, Counter Culture Store is trying to make these items more accessible to customers by focusing more on improving its e-commerce operations. Clients will find it easier to buy them online.

Counter Culture Store soft launched in June 2021. It stocked a range of sustainable and ethical beauty brands. Many of these were independent and female-founded and they cover skin care, body care, hair care and makeup. Consumers can purchase more than 600 products formulated in the UK from over 70 brands.

How did the firm choose its merchandise? Counter Culture Store took into consideration the company’s overall ethos and business practices, such as sourcing, ingredients, and packaging among others. Those purchasing from the online shopping site can select filters such as ‘easy to recycle’, ‘organic ingredients’ and ‘plastic-free’. The e-commerce platform has been designed in a way that eases navigation and offers in-depth details on each brand and its backstory.

Wendy Martin, the co-founder of Counter Culture Store advanced that they plan on making the consumer journey through the online shopping site more seamless. She said, “We’re recalibrating in lots of ways right now but our focus on is on making things easier to find and discover, whether it’s chatbox or AI to make discovery easier”.

Photo credit: Mohamed_hassan from Pixabay

Counter Culture Store features ethical brands