Last month, Walmart revealed a new project that will enhance the
buying experience for consumers. It has collaborated with the livestreaming social
commerce provider TalkShopLive. Thanks to this partnership, the supermarket
company will offer shoppable content through embeddable videos across
platforms and properties. This will remove friction in the path to purchase.
This is the firm’s latest move as it has been trying to bridge content with business
since more clients are turning towards social media sites and livestreaming to buy
products.
Photo credit: Mohamed_hassan from Pixabay
Walmart has
collaborated with TalkShopLive
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