If you are
an e-commerce company with too little funds to conduct a survey amongst
your customer base, there is a different way you can approach the matter.
Indeed, you can create profiles and personas by making use of already-published
secondary sources and prior sales information. The main idea is to seek
a massive number of customers but to focus on a targeted group. Once you have
found an established clientele, you may then start to shape up your brand
strategies with the center of attention still being none other than your
consumers! In fact, the next step to facilitate the e-commerce branding of your business would be to
educate more and more users about the nature of your work.
Cr:Flickr/ Attribution 2.0 Generic (CC BY 2.0)
A boost in
e-commerce has prompted retailers and other businesses to reaffirm their
e-branding techniques
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