A previous article has revealed that Starbucks is planning
to use digital tech to enhance its
in-store and computerised services. It is working on what it has called “new
retail” to upgrade customer experience. This post will look at the changes it
will implement.
An important alteration is in terms of store design. It is
developing a way to personalise formats based on customer behaviour
specific to a location. It is starting with a test in New York this summer. In
2018, the company began gathering data on consumers’ habits in certain markets.
This renovation is a result of an analysis of these insights. It is
experimenting with a flexible design model that caters to its clients’ habits
that vary depending on the time of the day.
For instance, the chief operating officer Rosalind Brewer advanced that
in New Jersey, customers interact differently according to the part of the day.
So, they have upgraded their store to offer convenience during the day and
comfort in the afternoon.
Moreover, to introduce the latest systems in its outlets, Starbucks is s looking to outside
investments in emerging tech. It has invested $100 in a retail
tech fund that will allow it to source external advice on how to
evolve its technology within its digital and physical stores.
Starbucks is redesigning its stores according to customers’
convenience
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