As advanced in previous articles, e-commerce is a booming sector. More and more consumers are turning
to online services to purchase products. While this is a huge advantage to
retailers, very often they have to face the issue of cart abandonment. One of
the ways to tackle this issue is to create creative content.
Online shoppers like to browse through a lot of items. They
jump from one site to another before completing a purchase. This can be seen
the fact that abandoned cart rates are of more than 75%. That is why, you
should implement a user-friendly website with intuitive and personalised
navigation. Moreover, you should create helpful content to keep consumers from
leaving your e-commerce store. For instance, the lifestyle brand Volcom
offers new clients with a 15% discount which is redeemable by entering an email
address. This would motivate internet users to purchase products and would help
establish customer loyalty.
Retailers can use machine
learning algorithms to deliver the most relevant content and to offer
personalised recommendations to each shopper in real-time. This will increase
conversation rates and will reduce the likelihood of product returns. The
skincare company Kate Somerville is an example
of a retailer who makes use of creative and compelling content to engage
customers and to boost sales. It uploads detailed product information,
high-quality photography and videos on its site.
Creative contents help attract customers
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