Artificial intelligence: more applications as used by PepsiCo


As advanced in a previous article, PepsiCo has been using artificial intelligence and machine learning to enhance the way its various businesses operate. For instance, it has implemented Snackbot, a delivery robot that allows students of the University of Pacific to order snacks and beverages from certain areas on the campus. Moreover, Frito-Lay a subsidiary of the firm uses these technologies to determine the quality of the chips it produces. This post will look at Robot Vera, another application of these innovations.

Robot Vera was used for the first time by PepsiCo to phone and interview candidates for open positions in sales, as drivers or to fill factory vacancies in Russia. HR professionals needed to look for candidates for 250 jobs in two months. As such, the machine was developed by the Russian startup Stafory. It can interview 1500 people in 9 hours. This task would usually take human nine weeks. It is equipped with advanced speech recognition and software tools from Amazon, Google and Microsoft. It can make calls to screen candidates for open positions and it can scan CVs to determine if someone has the right experience for the post. Moreover, Robot Vera can respond to yes and no answers, ask follow-up questions and send out correspondence. However, human candidates took some time to adapt to the machine.


Robot Vera has been designed to interview candidates

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