Through its various innovative solutions, PepsiCo has
demonstrated that new technologies are able to considerably enhance businesses
and to generate additional revenue streams. The company developed Ada, a system
based on augmented intelligence.
This post will look at this infrastructure.
The solution provides augmented intelligence that relies on
human’s insight and algorithms. The firm expects that this will lead to rapid
learning. Ada can record information from various sources so that PepsiCo can better leverage the massive
amount of data it collects. This implies that the system will be involved in
several aspects of operations such as innovation, design, research and price
decisions.
The data collected can also be used in product development,
sales and marketing. PepsiCo has introduced social prediction tools that tally
consumer conversations which are publicly available to its own data to identify
new items to bring to the market.
Another system implemented by PepsiCo is called Pep Worx.
This is a cloud-based and analytics platform. It helps the company advise
retail stores on product management such as the best items to stock, where to place
them and what promotional strategies to use. For instance, when PepsiCo
wanted to launch Quaker Overnight Oats, it was able to target 24 million
households and shopping venues.
Ada
helps collect insightful data
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