E-commerce: efficient techniques for marketing automation

Marketing automation is an efficient way for e-commerce merchants to promote their products. It can integrate email with your customer management platform to design more relevant campaigns. It allows retailers to create segments based on purchase history or recently viewed items. However, there are certain strategies that can be used to enhance a marketing automation program.

Use clean data
You should ensure that your customer database is up-to-date, correct, consistent and complete. You can track your data quality by monitoring bounce rates, unsubscribe rates and engagement. Moreover, a very important aspect is that products should be properly categorised. This is key for segmentation. For incomplete or missing consumer data, dynamic forms can be used so that clients give the appropriate details. Data problems should be tackled before they affect sales.

Welcome emails
When someone purchase something from your store or sign up for a newsletter, you must send him/her a welcome email. This would give you the opportunity to offer discount codes or special promotions. These should be tested for effectiveness. The welcome email should also be used to communicate your brand’s personality, to provide helpful product tips and to inform your prospects about the frequency of newsletters.

To find more details on marketing strategies, follow this blog.

Welcome emails should offer more details on your brand’s personality