E-commerce: use chatbots when choosing gifts


With the evolution of artificial intelligence, the e-commerce sector is being transformed. One such example is the deployment of chatbots. Several developers are working on bots that are able to choose the perfect gift for someone.

Presents are given on various occasions. Whether it is Christmas, New Year or there is a birthday, finding the appropriate item for someone can be quite tedious and time-consuming. Most people do not have time to run around looking for gifts. This is an opportunity for retailers to develop innovative solutions to improve consumer experiences and make sales. Many of them are using chatbots to help clients find sophisticated presents. These follow the old principle of gift guides that was introduced several years ago on retail websites. However, the new system is integrated in Facebook Messenger. Thus social media users can interact with companies without difficulty.

One example of a merchant using these chatbots is ASOS.  A shopping experience on the fashion and cosmetics retail website can be quite overwhelming. Thus, it has introduced a gift assistant to eliminate most of the problems encountered by customers. It has been specifically programmed to ask clients probing questions. This can help them make a decision quicker. Thanks to the chatbot, they do not have to spend a lot of time browsing products.



Chatbots can help you find gifts

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