According to the findings of a recent research, basic online shopping interventions can help
customers buy healthier food products.
The study advances that if an e-commerce platform alters the default order in which foods are
shown on the screen, this would help customers make healthier choices when buying
online. For example, items with low calories or offering substitutes lower in
saturated fat should be displayed first. The lead author of the study, Dimitrios
Koutoukidis, asserts, “Finding effective ways of lowering the saturated fat in
our shopping baskets, such as from meat, cheese, or desserts, may translate to
eating less of it, which could help lower our risk for heart disease”.
As part of the study, 1088 grocery shoppers in the UK were
analysed using an experimental online supermarket that has been
specifically designed for this study. Participants were asked to select ten
‘everyday’ products that they would want to eat from a pre-specified shopping
list. They were divided into different groups. Some of them accessed food based
on the environmental-level control while others did not. The study found out
that the former chose items with less saturated fat. It also advanced that the
total cost of both groups’ shopping
basket did not differ significantly.
E-commerce platforms may help you eat more healthily
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