Like any other business, e-commerce will be a successful enterprise if sales are maximised
and costs are minimised. This would lead to more revenue, which is the aim of
all merchants. Considering the convenience offered by this sector, there is a
huge shift towards it. As an increasing number of retailers are building online
businesses, this market is becoming very competitive. As such, sellers have to
implement innovative ways that will motivate consumers to purchase their
products and services.
One of the issues faced by most e-commerce firms is shopping
cart abandonment. Every day, the industry witnesses more customers leaving
their carts abandoned at checkout. According to a report, 61 % of those who did
this advance that it was because of additional costs like shipping fees which
were not specified. Since e-shopping
sites do not display these costs, a buyer does not think about spending so much
when deciding to buy an item. That is why free deliveries drive sales. Data
reveals that 63% of shoppers complete a deal if they do not have to spend on
shipping or delivery fees. That is why retailers are advised to adopt a free
delivery campaign whenever possible. However, it is sometimes impossible to
eliminate all the transportation costs for customers. In those cases, sellers
should display the shipping
fee clearly on their e-commerce platform so that consumers are well
informed before they make a purchasing decision.
Customers
should be well informed of all the costs involved
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