Beacon-triggered content is not the only way that smart shopping hubs can leverage to
enhance and personalise customer experience. Various technologies have been
deployed to facilitate this task.
Retailers can gather data about their clients via
multichannel interactions using services such as Salesforce and Microsoft Azure. These technologies
allow firms to obtain more details into all customer touch points, whether they
are shopping at a physical outlet, through the store’s website, a social media
platform or an app. As shoppers move between offline and online activities,
data is shared seamlessly across the system. This enables brands to offer a
consistent and personalised experience. To further customise their offerings,
companies can use recommendation-focussed artificial intelligence (AI).
This will suggest items during the online shopping process. As such, if clients
are adding a T-shirt to their cart, the system will automatically display
matching jeans or shoes.
Physical outlets can leverage technology to offer their
clients a better experience as well. For instance, Amazon took in-store
shopping to the next level when it introduced Amazon Go. Since these outlets
have a grab-and-go style, there is no need to wait in lines for checkout. All clients
need is a smartphone with the relevant app installed. Thanks to mobile
shopping, customers expect this kind of quick-hassle-free service
from the offline experience.
Artificial
Intelligence helps enhance customer experience
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