Physical retail is going through a major transformation to
keep up with competitors such as e-commerce outlets. This shift is everywhere.
Stores are using new technologies such as cameras and smart lockers to revamp
themselves into smart shopping hubs
so that more consumers are attracted to buy from them.
One of the aspects companies can work on is customer
service. Trying to contact an employee to get help can be quite frustrating for
clients. In many cases, they have to enter their full name, account number and
order details before being able to meet someone to talk about their issue. Very
often, consumers complain about receiving an offer for products that they are
not even interested in. To solve this problem, retailers are using the latest technology
to get to know their clients better. For instance, stores like Target and CVS have installed wireless
devices, beacons, that can communicate with customers’ Bluetooth-enabled
smartphones while they are shopping. Based on where clients are in the store,
they will receive relevant deals, discounts and special promotions
taking place in real time.
This personalises the experience for consumers and it also
encourages sales. The creator of this technology advanced that 70% of shoppers
were more likely to purchase an item because of beacon-triggered
content received on their smartphone.
Retail
outlets are using new technologies to encourage sales
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