As advanced in a previous article, Google has changed its
‘Images’ feature to help e-commerce
businesses. The new option allows merchants to attract more buyers. It improves
conversion rates to ensure that you make more sales. How to optimise your
product images to get them indexed in Google searches? Read this article to
find out.
First of all, descriptive file names are very important for
your pictures to be found. Thus, you should write unique and accurate texts to
add to your photos. Moreover, you can utilise optimised alternate text. This attribute is indispensable for
e-commerce websites. It will appear if the image does not load. Google also
uses this alt text to understand image context which has been confirmed by the
Google webmaster team. Thus, proper use of naming and alt text will help your
products appear first in a Google search.
Additionally, structured markup that enable rich product
images and product attributes let brands attract more users conducting
searches. You should make sure to maintain the accuracy and freshness of your
product information. Google Images will become your storefront window
with structured
markup. As such, adding this feature to website will ensure that
Google understands product images and related attributes.
Add
structured markup to your site
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