Advancements in digital techs might soon turn grocery shopping into an easy task.
Analysts and retailers are working on virtual assistant systems such as Amazon
Echo and Google Home so that customers can add items like paper towels,
detergent and other household products to their shopping cart without
difficulty.
According to the 2019 U.S. Smart Speaker Consumer Adoption
Report, in 2018, there were 66.5 million such virtual-assistant devices. This is an increase of 40 percent from
2017. Systems by Amazon lead the way with 61 percent market share. The managing
director of a retail firm advances that this e-commerce giant’s dominance in
the online shopping industry and the growth of voice assistants is a danger for
brand owners and retailers. The latter, during the Consumer Goods Forum global
summit in Vancouver in June, revealed that Amazon’s system Alexa is going to
decide the items that are proposed to you. He said, “that’s quite dangerous, of
course, from the point of view of a normal retailer”.
He also foresees a day when a huge part of Amazon’s
business will be focussed on selling its own generic white-label products as
the first choice for voice commerce orders processed on its
virtual-assistant devices.
You
will soon be able to buy groceries via Amazon
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