If you own an e-commerce
site, your goal would be to drive links and traffic to your product pages.
These are the final steps which would prompt customers to complete a purchase.
Users can be converted into customers by creating valuable content and other
link building strategies. This is because today, consumers are looking for more
information before they make a decision. This article will explore some ways
that would help you build worthwhile links by being a trusted partner.
Offer an ‘Education’ section
According to a study, 82% of shoppers research on their
phone before making a purchase and 45% read reviews. Potential customers like accessing
additional details on what they intend to purchase. Thanks to the wide variety
of information available on Internet, we can become detailed researchers before
making a purchasing decision. As such, offering advanced resources and an education guide on the products you
offer can be a huge benefit. Moreover, educating customers in a high-value
market may persuade them to buy items at a higher price point.
Additionally, if you offer an ‘Insight’ section, you
will be setting yourself as a credible thought leader in the industry. This
increases your reputation and online
shoppers are more likely to trust you than others.
Offer
an education section for your customers
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