As advanced in a previous article, link building strategies
and valuable content are essential for online
shopping websites. They will allow you to convert users into customers. One
of the ways to do so is to get featured in the ‘Resource section’. This
webpage is very helpful for users. It is where websites list trusted providers
that offer tangential services.
How to get a link to your education guides or products on
other websites? You should start by
researching using Google or a content research tool like Clearscope or BuzzSumo. Afterwards, you have to look for industry
keywords + a term like “Resources” or “related product”. After finding a
website that is high quality, you can email them to offer your items as a
resource to include. While you can use a template, it is highly recommended
that each email is as customised as possible. This
will give a more personal
touch. One tip would be to mention something you like about their site.
Another useful strategy in your marketing would be to offer coupon
codes. However, ensure that the deals are not an integral part of
your offering. This might cause sales to become dependent on customers who will
not buy unless there is a discount.
Coupon
codes will attract more customers
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