Considering the fact that online retailers are always
competing with each other to provide the most seamless digital experience and
to attract more customers, the e-commerce
market is a constantly evolving one.
To ensure consumer satisfaction, online shopping sites take
the help of several third-party vendors who are specialised in offering key
functionalities such as checkout, payment processing, reviews and many more.
While this can expand the merchant’s capabilities, it also impacts on data
privacy. Retailers have to meet various challenges which include lack of
visibility and control. An external firm is able to access website data and
collect information about clients. Moreover, third-party service is also a
constantly evolving ecosystem in which, very often, the vendor brings in a
fourth party which has no contractual agreement with the native brand. It has
the same level of data access.
This lack of visibility and knowledge on the part of the
online retailer is a small risk despite the privacy
measures in place. To remedy this situation, firms should better
monitor the external services. They have to constantly oversee the operations
being conducted and implement the appropriate security features to find the right balance between creating
seamless shopping experiences and protecting consumers’ privacy.
Monitor
your external services
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