It is a well-known fact that the introduction of digital
services is going to transform the e-commerce
industry. In fact, this disruption is already taking place. One of the
issues that is constantly being addressed by all the players involved in an
online shopping chain is data privacy.
The government is also introducing stricter regulations to prevent cases of breaches.
Safety measures are going to encompass several aspects of the sector. Find out
how below.
Personalisation
Measures like European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have been introduced to strengthen cybersecurity and to better protect online shoppers. However, things are now more complicated for merchants. Why is that so? These regulations allow clients not to have their data collected by retailers. This is a crucial stage in personalisation and there are several surveys which demonstrate that customers enjoy the customisation aspect which is possible because of data collection. For instance, 91 percent of consumers are more likely to shop with brands that provide relevant, targeted communications.
Measures like European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have been introduced to strengthen cybersecurity and to better protect online shoppers. However, things are now more complicated for merchants. Why is that so? These regulations allow clients not to have their data collected by retailers. This is a crucial stage in personalisation and there are several surveys which demonstrate that customers enjoy the customisation aspect which is possible because of data collection. For instance, 91 percent of consumers are more likely to shop with brands that provide relevant, targeted communications.
To remedy this situation and introduce successful personalisation
shopping strategies in the future, online brands should clearly list out the
type of information needed from customers and how they can benefit from sharing
that.
Data
collection facilitates personalisation
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