November and December is a very busy time for e-commerce merchants. Retailers are
implementing all sorts of promotions and advertisements to lure clients.
However, this can be a disadvantage for companies. Why is that so? Consumers
receive a lot of ads from like-minded businesses in a day. As such, your brand
might not get noticed. How to prevent this from happening?
To make sure that your ads stand out among the rest, ensure
that you promote brand values to
create a connection with customers. Several companies highlight low prices to
stand out. While this is a motivating factor, it is not enough. This is because
shoppers are used to seeing discounts and sales during the holiday shopping
period. So they look for something more substantial.
This is where brand values play a role. Implementing
marketing strategies that highlight these helps create trust among shoppers and
this influences 70% of customers’ buying decisions. Additionally, promoting
something that will create a connection gives you the opportunity to form a
long-time relationship with shoppers which increases customer loyalty
and retention. As such, as an e-commerce owner, you must listen to your
clients, build upon core values and integrate these within your seasonal
sales and promotions.
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