In the digital era in which we live, e-commerce can no longer be considered as a trend. In fact, it may
even be seen as part of the mainstream economy. Experts even argue that it is
part of the cross-generational norm. This year, almost half of baby boomers and
Generation Z will complete most of their purchases on the Web and one third of
millennials plan to do most of their shopping via mobile.
However, the question is, has e-shopping surpassed in-store
buying? That is not the case. In today’s time, e-commerce and offline
experiences have merged. The current trend is buying online and picking up
in-store (BOPIS). In 2019, more than
40% of shoppers advance that they plan to buy products on the Internet and to
go to an outlet to collect them. Retailers offering both online and offline
experiences have seen a 50% increase in sales.
As such, you must focus on these two aspects of a customer
journey to attract more buyers. Additionally, you must integrate the two for a smooth
shopping process. This requires a unified network that gathers clients’
data and allows them to have a seamless experience across all channels and
touch points. As such, you must create value for your clients where they want
to meet you using online
shopping data integration and customer experience integrations.
Focus
on both online and offline experiences
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