Tiktok is the latest social media company to join the world
of online shopping. The video-sharing
platform has become extremely popular in the last few months. It is now testing
new features that will allow businesses to promote their products to consumers.
Since earlier this year, Tik
Tok had already enabled the capability of buying items within
advertisements. Now, it is working on new features that would give influencers
the opportunity to link viewers to online shops directly from their videos. This
beta is currently being rolled out in the United States. Famous ‘Tik Tokers’
will be able to promote products or websites they are being paid to endorse. Users
just have to click on the link and purchase an item without leaving the
application. Thanks to this, influencers will be able to increase the return on
their sponsored ads as well.
The social media app Tik
Tok is becoming increasingly popular among internet users,
especially millennials and gen Z. It has already reached 1.5 billion downloads
ever since its launch a few years back. Thanks to this, it is now the third
most downloaded app of the year behind Facebook’s WhatsApp and Messenger. As
such, it is a very strategic platform to integrate marketing campaigns in this
digital age.
Tik
Tok has new shopping features
Comments
Post a Comment