Artificial intelligence now allows consumers to purchase
products more smartly. This has given rise to the concept of ‘Assistant-enabled commerce’, which is
made up of two parts: voice assistants and chatbots.
While digital assistants are quite popular among customers,
there are some who might not be comfortable with these systems and they require
more secure text and voice oriented support. To solve this problem, retailers
can take the help of text-mode chatbots.
These are message-oriented systems such as Facebook Messenger, Google hangout, Skype
and several others. They offer consumers an added benefit. Unlike voice-assistants,
they are appropriate for push operations for follow-up with users and for pull
operations during which customers request for services. As such, text-based
chatbots can serve both push and pull forms of interaction. They can take
one-time requests for a product and they can also respond to a user months
after he/she has sent the message.
Nonetheless, regardless of whether digital assistants or
chatbots being utilised, assistant-enabled commerce is an asset for the online
shopping sector. These solutions are available every day on a
24-hour basis and they have the ability to process and complete transactions
even during off hours. As such, conversational systems can enhance both
traditional e-commerce websites and mobile apps while decreasing the support from
call centres and human support agent.
Chatbots
offer 24/7 support
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