With new tools and utilities being rolled out on a regular
basis, social media is constantly
evolving. This helps connect people and it allows companies to maximise their
online marketing performance. A series of articles will look at the changes
that are expected to occur in 2020.
Social media shopping
This phenomenon has already started this year and it is predicted that it will keep growing. A lot of platforms, such as Instagram, do not require you to leave the site to complete a purchase. Now just a few taps is required and this enhances the ease and convenience with which consumers can buy products, which increases brands’ sales. While a lot of big firms have already started using this strategy, 2020 will witness smaller brands and start-ups adopting this method.
This phenomenon has already started this year and it is predicted that it will keep growing. A lot of platforms, such as Instagram, do not require you to leave the site to complete a purchase. Now just a few taps is required and this enhances the ease and convenience with which consumers can buy products, which increases brands’ sales. While a lot of big firms have already started using this strategy, 2020 will witness smaller brands and start-ups adopting this method.
Chatbots
When these technologies first emerged, the system could only provide customers with some pre-written answers to questions that were commonly asked. Now, developers are working on algorithms that allow chatbots to have a deeper understanding of what customers are looking for and to respond accordingly. The digital solutions can scan the internet in real-time to answer consumers. Moreover, they can handle several users at the same time. It is expected that more people will turn towards these in the future.
When these technologies first emerged, the system could only provide customers with some pre-written answers to questions that were commonly asked. Now, developers are working on algorithms that allow chatbots to have a deeper understanding of what customers are looking for and to respond accordingly. The digital solutions can scan the internet in real-time to answer consumers. Moreover, they can handle several users at the same time. It is expected that more people will turn towards these in the future.
Social media shopping will become more popular
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