As advanced in a previous article, there are some SEO
mistakes that must be taken into consideration if you have an e-commerce website. Have a look at two
more of them below.
A purpose-less category page
This might seem very obvious but your category page needs a purpose. Some sellers fill it in just for the sake of it. This is not advantageous. Instead you must add content that your visitors will find helpful. If you have a little writer’s block, a nice hack is to add a ‘FAQ’. More often than not, users will have questions that need to be answered. Collect the most popular ones and answer them on the category page. Additionally, this will bring you more points since it shows that you are optimising your site for visitors and Google is moving in a more user-friendly direction.
This might seem very obvious but your category page needs a purpose. Some sellers fill it in just for the sake of it. This is not advantageous. Instead you must add content that your visitors will find helpful. If you have a little writer’s block, a nice hack is to add a ‘FAQ’. More often than not, users will have questions that need to be answered. Collect the most popular ones and answer them on the category page. Additionally, this will bring you more points since it shows that you are optimising your site for visitors and Google is moving in a more user-friendly direction.
Duplicate content on the product detail page
If you are a reseller, you might be tempted to get the product description from the manufacturer’s website and to paste it on your own shopping site’s product description page. As mentioned before, duplication is not going to get you a high rank on Google search pages. This will give you the opportunity to improve the description and highlighting its benefits.
If you are a reseller, you might be tempted to get the product description from the manufacturer’s website and to paste it on your own shopping site’s product description page. As mentioned before, duplication is not going to get you a high rank on Google search pages. This will give you the opportunity to improve the description and highlighting its benefits.
A
FAQ section is essential
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