This article is the last in the series focussing on SEO mistakes for e-commerce websites.
Make sure to check it out!
Lack of rich content
Besides posting unique and healthy product descriptions, you must also add rich content to your site. For instance, include several product images. Amazon is a great example to follow. If you look at one of the giant’s best seller pages, you will find that it posts various images of an item from different angles. These additional pictures are uploaded alongside the main one. To take things further, you must post videos. This is a good idea if consumers need a tutorial on how to use or operate your item. Finally, reviews from previous customers must also be included on the product page.
Besides posting unique and healthy product descriptions, you must also add rich content to your site. For instance, include several product images. Amazon is a great example to follow. If you look at one of the giant’s best seller pages, you will find that it posts various images of an item from different angles. These additional pictures are uploaded alongside the main one. To take things further, you must post videos. This is a good idea if consumers need a tutorial on how to use or operate your item. Finally, reviews from previous customers must also be included on the product page.
Blogs with higher rankings
If you have a blog to market your products, you must be careful of cannibalisation. This is when blog posts get higher ranks while product pages are lower on Google search result pages. This might make you lose sales. Thus, you must optimise blog posts in a different way. For instance, focus on ‘How-to’ keywords and phrases for the latter and for your product pages, optimise for buyer-intent keywords and phrases.
If you have a blog to market your products, you must be careful of cannibalisation. This is when blog posts get higher ranks while product pages are lower on Google search result pages. This might make you lose sales. Thus, you must optimise blog posts in a different way. For instance, focus on ‘How-to’ keywords and phrases for the latter and for your product pages, optimise for buyer-intent keywords and phrases.
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