According to some experts, augmented reality will become extremely popular in the e-commerce
industry. It will even have the power to completely revolutionise the sector.
Up until now, brick and mortars have had a huge advantage over digital stores:
they could offer customers a physical experience that could not be matched
online.
Now, thanks to advancements in technologies and augmented
reality, e-commerce brands have the opportunity
to compete with physical retailers by allowing consumers to view a product
inside their home before completing a purchase. This tech is already being
leveraged by several furniture companies who have seen a huge success when they
gave customers the option of testing out how a new couch or dining table would
look in their house via their smartphone camera. It is expected that various
other sectors will also maximise the use of this solution. Some examples are the
automotive, music, education, and travel industries.
Customers are curious to learn more about and utilise augmented
reality because they find it exciting. They are tired of traditional
marketing strategies and testing out innovative solutions. Moreover, it
offers them a unique and fun experience when they are shopping online. As such,
e-commerce merchant should make the most of this tech to attract more
customers.
Augmented reality is fun
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