Did you know that Alexa
sent out free samples of the new Coca-Cola product? The firm has recently
launched an ‘Energy’ beverage. It has been advertised as ‘Popeye’s spinach’.
However, it is just like a regular Coke but with four times as much caffeine
per can. This soda is already available in more than two dozen countries.
This marketing and launch of this energy drink started with
a Super Bowl commercial. Around the same time, Coca-Cola collaborated with Amazon to conclude another promotional
deal. This one involved Alexa sending free samples of the beverage. People love
receiving items without any charge. As such, this is a great way to attract
potential customers. Moreover, with the increased popularity of voice commerce,
digital assistants have become an efficient tool for raising awareness for a
new product.
This is not the first time that Coca-Cola
is introducing such a campaign. It is a bit similar to one it had for
personalised Coke bottles in Australia. There, customers received a text
message with a link to a website. They had to fill in details to have the item
delivered to their home. Like Coca-Cola, several other companies are looking
into the potential of voice assistant marketing for their products.
Coca-Cola
collaborated with Alexa
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