There is a good news for e-commerce merchants! They will now
be able to benefit from Google 3D Search
View. This is an Augmented Reality tool. AR is already very popular on
several social platforms and apps and the tech giant has been hinting about
this new feature for quite some time.
Thanks to this tool, users with a smartphone supporting ARCore can obtain a full 360° view of
sellers’ products. Having a better look and feel of your items will encourage
clients to complete a purchase. This is going to boost sales and build both
product and brand trust. Browsers just have to click the ‘View in 3D’ button.
Then, the item will appear in front of them through their phone’s camera lens.
They will also be able to rotate it and view it from different angles.
How can you benefit from this tool? E-commerce
merchants must first create good-quality 3D images of their merchandise. This
will either require a 360º Turntable if they are shooting the picture
themselves or they can hire expert services. After that, they have to integrate
the images to their store and add a 3D markup to them. This will increase the
potential of browsers with a smartphone supporting Augmented
Reality of viewing their items during a mobile search.
Google has a new AR tool for e-commerce merchants
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