Usually a favourite of many, Primark is experiencing some serious difficulties. The clothing
giant makes £650m on average in sales per month. Now, it has just revealed that
ever since the lockdown began in Europe and the US, it has not sold anything!
According to George Weston, Primark owner Associated British
Foods “has been squarely in the path of this pandemic”. He advanced that they
haven’t made any sale since their retail outlets closed on March 22 and that without
furlough support from European states many of its employees would “have been
made redundant”. The clothing giant
currently employs 68 000 individuals.
While various companies are trying to combat this pandemic
via e-commerce, Primark neither has an online store nor does it offer
click-and-collect services for its products. This is because it would not be
able to keep the prices of its clothes low if it had to factor in home delivery
charges.
Speaking about the reopening of the stores, Weston advanced
that they must first make Primark
outlets safe for both customers and employees and this might involve fewer clients
shopping at one time and accepting lower sales. He says, “In time we can
rebuild the profits. We can't replace the people we lose”. Currently, the
company has £284m worth of clothing in stock.
Primark
does not have an online store
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