E-commerce: strategies to increase your conversion rates

All e-commerce businesses will agree with the fact that it is important to drive traffic to your online shopping website. This is considered as one of the most significant steps to generate sales and indeed, customers will be able to buy from you only if they can access your site. Nonetheless, as a retailer, your work does not stop her. Besides attracting clients, you must make sure that they are completing a transaction. Learn how to do so below.

Focus on visuals
This might seem a bit obvious but it is very important to present your products via good-quality images and videos. Since customers are not able to physically touch the item, they will focus on pictures. As such, you should capture different angles of the products and display them beautifully.

User behaviour
A useful strategy is to regularly collect data on how visitors interact with your online shopping website’s user interface. This will help you gain insight on how you can enhance your site to drive sales.

Delivery
Most e-commerce websites, your rivals, now offer free shipping facilities. As such, if you add extra delivery costs and complicated checkout procedures, you are creating barriers to conversion and your customers will be discouraged to complete a purchase.

Have good quality pictures